How Do I Make More Money In My Career
How Do I Make More Money In My Career
Recruiting Marketing Professionals
Ken Sundheim is the CEO of KAS Placement marketing recruiting an executive search firm started in 2005 by Sundheim.
Ken Sundheim CEO of KAS Placement
Recruiting Marketing Professionals
Recruiting Marketing Professionals
I think one of the more important things that employers should think about is what exactly they want vs. what exactly they need in an employee.
Many small to mid-size businesses come to KAS’s headhunters with a big misconception as to what they need out of a marketing plan.
Sometimes even our larger clients come to KAS with a need that won’t produce any return on investment.
Here are some steps to ensure that you are going to recruit the right marketing professional
1. Write a Job Description – writing a job description puts the thought process down and gets the creative flow going.
You should know what you want and putting your needs down on paper may be the trick to determining what is a solid marketing idea and what is going to prove to be a waste of money.
2. Know Your Stuff – many clients have misconceptions as to what they need for a marketing plan. For instance, it is more important to get hits to your website (for the most part) then have a Facebook page.
Also, things like Twitter aren’t going to work unless you have good content to bring the audience and this is not always easy and is not always executable by marketing professionals.
3. Don’t Base Your Hire On Personality – many people want to do marketing, but few understand it well. Therefore, you’re bound to get a lot of resumes from people who seem great, but will probably be a dead end to your organization.
Therefore, you are going to need someone who is an expert at marketing to help your recruiting efforts and write up that job description. Interviewing is very hard even when you know your stuff; marketing can be a foreign language to many.
4. Have a Realistic Budget and Be Flexible – many clients come to us either wanting to pay well below market or well above market. The former happens the majority of the time. Seldom do they get it correctly, therefore our recruiters suggest that you be flexible and don’t fool yourself trying to get a bargain.
Marketing is too important to put a very low budget on the business facet, however over spending for too little is a problem almost as bad.
In the End
Finding the right marketing employee is very hard and mistakes are frequently made which cost companies big. Though, follow the above recruiting tips or find your company effective marketing headhunters and you should be fine.
About the Author
Ken Sundheim is the CEO of KAS Placement executive recruiting, a staffing firm based out of New York City serving clients throughout the United States including Chicago, Boston and New York City.
Similar Articles
Getting a Dream Job After College Graduation
Every graduating student wants a job that is challenging, has a future and one they could be proud of. However, not every recent college graduate goes about finding their dream job in a matter that is conducive to finding a position that can jump start their career.
While many variables exist when discussing how to get one’s dream job after graduation, here are 3 tips that will help any recent college graduate seal the deal.
1. Dress – for women, I believe that interviewing dress is a little more versatile and that women should dress according to company culture. However, for men, it is imperative that they wear a suit and tie as anything less may be thought of as disrespectful to an interviewer who has been with the company for 20 years and who is giving their time to meet with a new graduate who seems like they don’t care enough to wear a suit (if you get what I mean). Continued: Getting Your Dream Job After College Graduation
Young Entrepreneur NYC Video
[object HTMLTextAreaElement]
Video Should I Lie On My Resume
Ken Sundheim at Lakers Knicks Game
Selling at a Small Company for Your Job
Should I Lie On My Resume?
The Essentials For a Sales Resume Part 1
The Essentials For a Sales Resume Part 1
Quotas – Employers, when assessing whether a job applicant can sell their product, want to see tangible numbers. Why? Selling a product or service that is $2,000 a pop is much different (in many cases) than selling product or services for 10x that amount.
This means that the sales representative will be dealing with new people who tend to be more senior and may have more shrewd negotiation and overall business acumen. It also means longer, more complex sales cycles. While this is not a rule of thumb, this is what employers want to see.
Though, don’t get discouraged. Work your way up and you’ll be in with the heavy hitters in no time at all.
Format – Sales representatives tend to like to write drawn-out, typically meaningless paragraphs, not thinking that there is a human being on the other side reading the document. Chances are that the person reading a sales resume is going to be drawn to a more bullet point format, which is easy to skim and make a decision.
Remember, the harder you make it on the hiring manager to read, the higher the probability for that email and, subsequent resume getting deleted.
All But Useless Terminology – Some business development professionals love to use terminology that not only clouds their resume, but also actually hurts their chances at getting the interview. The Essentials of a Sales Resume Continued.
[object HTMLTextAreaElement]
via What Business Should You Start as an Entrepreneur.
KAS Recruitment Videos and Articles is Ken Sundheim’s New Blog Dealing With Videos and Articles about Job Search, Interviewing and Entrepreneurship.
KAS Placement recruits sales and marketing employees throughout the U.S. including Boston Headhunters
How Headhunters Recruit Sales Managers
This brief sales and recruiting article was taken from KAS Placement’s new blog for interviewing, entrepreneurship, sales and marketing articles and videos
- When recruiting sales managers and staffing VP of sales professionals, you must make sure that the individual job seekers have loyalty to the company and that they like the job.
- They must also be entrepreneurial in nature and treat the company as if they were the CEO and it was their you know what on the other end of the line.
- They must also be reliant. The best sales and business development managers are reliable and know what they are doing. More on this topic at KASRecruitment.com
