What Is B2B and Why Choose This Model For Your Start-Up
Choosing the right business to start is something that nobody can tell you except yourself. Seeking the advice of others is simply confusing and is a waste of time. Ask ten business owners what they think as to which business to start and you’ll probably end up with fifteen different ideas because answering the Golden Question of Entrepreneurship often proves difficult to even the most seasoned business professional.
The ten answers that I can guarantee you’re not going to get are of the businesses that those entrepreneurs are currently in.
The process of choosing which business to start is often done incorrectly and does not factor in the experience level of the younger entrepreneur or lay a foundation for the first-time business owner to grow both personally, professionally and fiscally.
The issue with many business plans is that, prior to inception, they fail to take into account certain variables that can determine whether a business has longevity, such as search engine marketing competition, the hassle and entrepreneur’s inherent ability to recruit and manage outside manufacturers as various globalization factors will flood a market.
With the advent of the web and the multifaceted programming features of WordPress, many younger entrepreneurs have the ability to go into business for themselves very easily and very cheaply, but very haphazardly. What may be a cost-effective business now could be a nightmare waiting to happen…
Article Continued: What Is B2B and Why Choose This Model For Your Start-Up
LA Executive Search Firms LA Headhunters
Marketing Recruiters San Francisco Headhunters
Marketing Recruiters San Diego Headhunters
Sales People Need Base Salaries
taken from corporate website on kasplacement.com geared towards the employers who come to our site baffled as to why sales representatives don’t want to work on commission only including us poor recruiters working for free, thus taking a percentage of this guy’s percentage and creating an almost genius of free labor….even if they can make “$1,000,000 per year.”
This is often a question posed by some business owners and the answer is, if you want to get competitive sales professionals, you must pay those sales representatives a base salary and commission.
The way we phrase the answer to this question is that if you don’t pay your sales representatives, someone else will gladly do so.
Will Sales Reps Work Hard Enough If I Do?
Yes. Sales representatives do not get motivated or demotivated because of a paycheck.
Instead sales professionals get motivated or demotivated by the management of a company, the products or services that company offers and the corporate culture within that organization.
Can KAS Recruit for Positions That Do Not Pay a Base Salary? Sales People Need Base Salaries Continued
1st Interview Questions
[object HTMLTextAreaElement]
Employee Retention via a Pool Table: Recruiting in the Internet Realm
I don’t know who did it first – whether it be Microsoft, Google, etc., but the moment a pool table was put into one of those offices, recruiting in the internet realm it became nearly impossible for the small guys to recruit and even harder for the employees of the big guys to leave.
Yes. Compared to any other office I know of or have been to, Google’s office (I was only at one) was much cooler than the average company.
Free lunch, scooters, religious meetings, laundry, massages, billiards, etc.; as I said, much cooler.
However, what started out as probably a fun thing (in 1996), would have profound effects on employee retention within these firms and the day that pool table was delivered, was the day that the small guys in the internet realm lost half their recruiting initiatives.
Why is this so…
Article Continued: Employee Retention via a Pool Table: Recruiting in the Internet Realm
New York City Recruitment Agency NY Headhunters
New Jersey Headhunters New Jersey Marketing Headhunters
Baltimore Marketing Recruiters Baltimore Headhunters
It’s Not Always the Industry…Picking a Sales or Marketing Career That Fits You
Running an executive search firm, I see job candidates consistently choose the wrong career via focusing on an industry rather than pinpointing the right company for them.
Here are a few ways to choose the right sales or marketing job, thus ensuring that you not only consistently increase your value as a job seeker, but also that you grow as a person:
While reading this, keep in mind that some of my favorite clients work in industries that may not seem “sexy.” First glances can be deceiving, as there is usually an inverse relationship between what is assumed to be sexy and what is proven to be lucrative.
1) What is the corporate atmosphere and will you be happy in it?
You should strive to be in a company that is full of like-minded individuals whom you can relate to and are within a similar age group as you.
Not everyone loves work, but having a friendly atmosphere full of people whom you can relate to is a paramount to your success with the firm.
Therefore, ask yourself these two questions (among others), which should shed some light as to whether you will like the firm:
a) What are the people like?
There are many things to consider when making an educated guess as to what the people are like within a company, but things like dress and personal interaction with one another should give you a start.
I would recommend staying away from overly arrogant companies. Chances are these individuals are masking unhappiness and insecurity behind that a tough exterior…
Article Continued: It Is Not Always the Industry Picking a Sales and Marketing Career That Fits You
Baltimore Marketing Recruiters Baltimore Headhunters
Headhunters Los Angles Executive Search Firms
Marketing Recruiters Boston Headhunters
Ken Sundheim is the CEO of KAS Placement an executive search firm helping hiring companies and job seekers in media, marketing and business development recruiting.
The Fight That Is Young Entrepreneurship
In order to be successful any entrepreneur has to have an undying drive to not only sculpt his or her vision, but regardless of barriers and other outside forces, implement it. When it comes to creating this vision, it’s not the most intelligent who wins; it’s who is willing to go toe to toe with the most intelligent and do the necessary work to beat them. Doing so gets especially tricky when you are much younger and thus less experienced (and maybe less funded) than your competition.
1. It’s Not “I Believe I Can”, It’s “I Believe I Deserve It” – successful entrepreneurship at a young age starts and becomes successful at the point where the young entrepreneur realizes that if he or she doesn’t do it, someone else will.
Where the young entrepreneur falls short in experience, he must make up with ego. At first, this mentality can seem daunting for younger business owners, however that is because it is a different way of thinking that becomes habitual; that should become habitual.
2. Goals Higher Than Anyone Has Achieved – when an inexperienced young business owner enters an industry, nobody pays attention.
As a matter of fact, people immediately write them off. It is for this reason that he or she has an advantage – if and only if they set their goals higher than not only their previous ambitions, but rather set their sights on dominating their respective industry. While this a long climb, the ascent, when taken step by step is as challenging as it is fun and lucrative.
3. Reliability On Oneself – I’ve learned from experience that if the small business owner does not do a particular task him or herself, it won’t get done properly…period.
Many aspiring business owners feel that they should use their strengths when, phrased more properly, they should continue to expand on them. Since I’ve started my company, I’ve had to learn things that I never thought I would and the work load is intensive, but I know that having someone else do it properly is too expensive and being able to dabble in multiple parts of my business not only makes me a better CEO, it kills the mundane feeling of a corporate job.
4. Resiliency Separates the Business Owners from the Resume Writers – when you successfully penetrate an industry, especially as a young entrepreneur, you are going to ruffle some feathers.
Unfortunately, instead of improving their own business, many times people will attempt to knock you off your game. They figure you’re young and can be manipulated much easier. When my company started to become known in the industry, I received hate mail from time to time. Though, this drove me to further succeed. Getting knocked down is something that happens to all of us.
However, know that it happens to those who want to become successful more than it does to others. In the end, those who relentlessly and, thus successfully pursue their dreams are the ones who learn to get up and keep on going. As a young entrepreneur, you’re not alone, but remember that you are your own best friend.
Ken Sundheim runs KAS Placement
Ken Sundheim Salisbury University - December 2012
Recruiting Your 1st Employee
What You Need to Know:
Budget – It may seem unfair, but in the world of recruiting, the poorer companies tend to have to pay more for good employees.
Why? When a solid employee is on the market, chances are that you are not going to be the only company they are speaking to.
While you believe in your company 200%, the interviewee is not an entrepreneur; they are employees who are possibly concerned with the risks associated with being unemployed again as a result of your company going under.
The thought that an employee would not love my firm as much as I do used to baffle and anger me, but I got used to the fact that nobody will ever care as much.
To mitigate any worries they may have, I recommend that you make a competitive offer (meaning offer more than what you think that individual is going to be given by another firm) and go higher rather than undercut the person in order to see whether they will negotiate – a move that can put you right back to square 1.
Conversely, don’t grossly overpay the person. It will stress you out, thus stressing them out, thus hindering their output for your company, thus serving as a waste of money and time training that individual.
Don’t Pitch Stock Options or Equity – The whole point of entrepreneurship is to own a successful company with a multitude of employees.
Thus, giving it away to your 1st employee sort of defeats all the work you’ve just completed to get to this stage.
Also, “entrepreneurs” call my office all the time asking if they can get away with not paying someone a base salary, but instead give them part of the company.
This is always followed by a hugely inflated worth of the person’s firm / idea. Not only do I intuit the inflation – any job seeker will as well.
Keep the relationship strictly “employer” and “employee” not “instant business partner.” You’re looking for someone to work at your company not someone to go to court with in the next few years.
Ken Sundheim runs KAS Placement marketing recruiters nyc and sales and marketing headhunters an executive recruiting firm helping job seekers in Los Angeles headhunters sales and marketing recruiter LA
The Symbiotic Relationship Between Sales and Marketing
While sales and marketing are vastly different from one another, the two are more reliant on one another than just about any other two facets within an organization.
For instance, you could have the best sales representatives in the country, but without marketing support, their efforts will only produce a fraction of what they could.
For organizations that have only so high of a recruiting budget, choosing between one or the other can be difficult and often confusing. However, you’re not alone.
Here is some insight as to whether a sales or marketing hire is best for your organization and how to approach combining the two positions.
How Sales and Marketing Differ
While many believe sales and marketing is one and the same, they are correct to an extent, however the job of a marketing employee is a lot different than the job of a sales representative.
For instance, sales representatives will make cold-calls, send out mass emails, attend client meetings and trade shows while the marketing professionals, in most organizations are the ones that make sure that the sales representatives have the marketing material behind said cold-calls and positive image behind those mass emails so that once they reach the recipient, that potential customer can visit a website that is informative, appealing and that clearly expresses the message that the organization is trying to get out. continued The Symbiotic Relationship Between Sales and Marketing
Working and Interviewing With Large Companies 2
Ken Sundheim is the CEO of KAS Placement Chicago sales recruiters a sales and marketing recruiting firm helping job seekers and employers find top applicants including marketing recruiters boston marketing recruiters san diego marketing recruiters nyc
How Entrepreneurship Should Be Taught to Younger Generations
How Entrepreneurship Should Be Taught to Younger Generations
I took one of my interns out to lunch today and during, he preceded to tell me what types of businesses students proposed opening during college and which ones he was impressed by.
As he proceeded to go down the list, the ideas just got wackier and remained as unrealistic as they did immature.
It’s not a huge deal and entrepreneurship is about thinking and weighing business options as well as being fun, but where failure lurks in a business plan, professors need to be more candid that these plans will, ultimately not work (or have significant odds against the business owners).
Who’s fault is it?
It’s about 50 / 50, 1/2 falling on the professors and the other 1/2 the students.
How should entrepreneurship be taught?
Entrepreneurship needs to be taught in a realistic sense based on if the entrepreneur can sell the product, not invent something and hope it goes gangbuster, thus selling itself…
Article Continued: How Entrepreneurship Should Be Taught to Younger Generations
Videos for Young Entrepreneurs by Ken Sundheim
New York City Marketing Headhunters
Best Sales Recruiters Best Sales Headhunters
